Mac & Mac Group is the home of everything Ed and Laura build — private consulting, the Vita Nova wellness residence, a memoir, and real-world leadership. One idea runs through all of it: tell the truth, find the real problem, and stay personally involved in the outcome.
$25B+
Total revenue generated
#1
RV dealer in the world
NYSE: CWH
Acquired by Camping World, 2017
NASDAQ
Laura rang the opening bell, 2015
“Over the past 40 years, Ed McGeorge and his team have earned the title as the world's largest and #1 RV dealer.”
“We are not interested in filling rooms or giving people advice we have never had to live ourselves. We believe in getting to the core truth, creating a real plan, and helping people move forward.”
Ed and Laura McGeorge did not build their work from a textbook. They built it from their own lives — from the pain, the mistakes, the searching, and the rebuilding. Everything under the Mac & Mac Group grows from that same lived experience.
Left home at 13 with nothing. Over 40 years he built McGeorge's Rolling Hills RV into the #1 RV dealership in the world — generating more than $25 billion in total revenue before it was acquired by Camping World Holdings (NYSE: CWH) in 2017. He has made payroll for thousands, carried debt, negotiated under extreme pressure, and lived every hard lesson he now teaches. Author of the upcoming memoir ALL IN.
Laura spent six years at Zillow Group, rising to National Business Development Manager and helping build Zillow Rentals into one of the company's most profitable divisions. An early team member at RentJuice (acquired by Zillow in 2012), she rang the Nasdaq opening bell in 2015, later advised SOCi and multiple high-growth startups. Where Eddie is instinct and fire, Laura is structure, strategy, and enterprise-level execution.
Each venture stands on its own, but they all share the same standard — honesty, accountability, and real personal involvement in the outcome.
Direct Business AdvisoryA direct advisory for business owners generating $500K to $1M who are ready to find out exactly what is keeping their revenue from breaking through. It starts with the free Clarity Check — a 10-minute diagnostic built on real operating patterns, not theory. Eddie works with only 3 owners per quarter, reviewed personally.
Take the Free Clarity Check
Private Wellness ResidenceVita Nova means a new life. A highly personal residential experience in South Florida for people dealing with substance abuse, emotional pain, family crisis, burnout, grief, anger, shame, or a loss of purpose — built around a few clients at a time, daily personal involvement, and a roadmap for life after the program.
Learn About Vita Nova
MemoirALL IN — A Memoir of Love, Loss, Risk, Dreams, and Redemption is Ed's story of being forced to grow up early, building a business empire, navigating relationships and loss, taking enormous risks, and finding the courage to tell the truth about the cost of success. For anyone who has had to rebuild after life changed the rules.
Book, Media & Speaking Inquiries
Speaking & AdvisoryEd and Laura are available for select speaking, media, advisory, and strategic conversations — covering entrepreneurship, dealership growth, business turnarounds, sales leadership, marriage under pressure, recovery, reinvention, and lessons from a life lived without playing small.
Invite Ed or Laura to SpeakOver 40 years, Eddie grew McGeorge's Rolling Hills RV from a family business into the world's largest RV dealership — more than $25 billion in total revenue, acquired by Camping World Holdings (NYSE: CWH) in 2017.
Managing large organizations, developing sales teams, mentoring leaders, serving on boards, and helping businesses move faster with clearer accountability.
Personal and financial losses reshaped our direction. Instead of hiding those chapters, we now use them to help others make better decisions and rebuild sooner.
Through the Power Partnership, Vita Nova, writing, and private advisory work, our focus is helping people understand what is really happening — and what to do next.
For private consulting, Vita Nova inquiries, book and media requests, speaking, partnerships, or business opportunities, reach out directly. We respond quickly and privately.
South Florida — primary residence, year-round. Wilmington, NC and Lake Tahoe available selectively.